When Detroit's original Plum Street community ceremonially opened in September of 1966, its founders had created a central location within the city which was at its core a community of artists, dreamers and architects of change. Many called it "the Haight-Ashbury of the Midwest." Now, over four decades later, a new community of artists and architects of change resides at the virtual equivalent. Plumstreet is a full-service media solutions company, emphasizing high-end web design, motion, video and audio production and implementation, content development and business strategy. Plumstreet draws its power from numerous close ties to a vibrant community of digital artists, musicians, programmers, writers and thinkers.