Calwax
Candles
http://www.calwax.jp
Plumstreet designed and developed the bilingual
English and Japanese site for this Hiroshima-based
candle maker. The site features the entire Calwax
catalog of pillars, votives, jar candles, and custom
candles, along with a bilingual order form.
The site design focuses on the edgy, modern feel
of the custom candles and allows customers to shop
in either English or Japanese, while listening to
a custom-recorded "soundtrack," created
by Plumstreet for Calwax.
Plumstreet designed the site from scratch, translated
the content into English, and created original music
for the site. Cultural considerations involving
color, language, and audio were an important part
of ensuring that both Japanese shoppers and English-speaking
users were equally accommodated.
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