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Calwax Candles

http://www.calwax.jp

Plumstreet designed and developed the bilingual English and Japanese site for this Hiroshima-based candle maker. The site features the entire Calwax catalog of pillars, votives, jar candles, and custom candles, along with a bilingual order form.

The site design focuses on the edgy, modern feel of the custom candles and allows customers to shop in either English or Japanese, while listening to a custom-recorded "soundtrack," created by Plumstreet for Calwax.

Plumstreet designed the site from scratch, translated the content into English, and created original music for the site. Cultural considerations involving color, language, and audio were an important part of ensuring that both Japanese shoppers and English-speaking users were equally accommodated.